Irene Loucaides

Irene is a social impact strategist leveraging 20 years of experience in leadership positions in both the business and civil society sectors. Irene works with organizations of all sizes to maximize the impact of their sustainability strategies by communicating how these are making a difference in their business and our world. With a strategic mindset, she contributes in formulating organizations’ ESG Strategy development and Planning, the composition of Corporate Sustainability Reports (she is certified in using the GRI standards), Sustainability Benchmarking and Assessment, Stakeholder engagement & Materiality Analysis, Sustainable Supply Chain Management, ESG Risk Management and purpose-led communication advisory. Last but not least, she is a certified professional trainer in providing sustainability training.

In her position as Head of Communication for the Louis Group she served as Head of the Louis Group’s Sustainability Committee reporting to the Board of Directors and responsible for putting together the annual Sustainability report. From that same position she has been responsible for marketing 27 hotel units and 9 restaurants in various markets such as the UK, Germany, Russia and Israel including the digital marketing strategy (25+ websites, 70+ social media channels, google ads, SEO). She has led various digital transformation projects and employee wellness programs, acted as the Group’s spokesperson and led its Crisis management unit. She also coordinated the Group’s Public Relations activities and other publicity.

During her time at The Cyprus Anticancer Society as Head of Communication & PR she developed the Society’s communication strategy and action plan identifying areas for growth and at the same time she developed, implemented, promoted and evaluated fundraising and advocacy campaigns at a national level. She managed the Society’s press office, helped develop the Society’s data management system to build on stakeholder relations and managed the Society’s volunteer network to support the Society’s functions mainly with regards to fundraising. Irene worked closely with partners such as corporate sponsors, Ministries, Medical centres, universities and other stakeholders enhancing their engagement with the Cyprus Anticancer Society.
At Telia&Pavla BBDO where she spent 13 years of her career, she acted as the agency’s CSR Strategy Consultant and Strategic Planner for clients in a wide variety of business industries such as the financial sector, telecoms, public affairs, education, FMCG’s etc.