The best campaigns are built around stories. To successfully communicate companies sustainability actions, one must tell its sustainability story in a way that can be heard by company leadership, investors, customers and all stakeholders. We must determine where and how a company can make the most impact. Sustainability is more than just making a donation. It is about making real contributions to your community and the world at large, even if no one is watching. However, we live in a world where the more attention something gets, the greater the impact it has. ESG is about bridging the gap between profit and purpose.